Resilience through Product and Market Diversification

The Mapping of Culture and Heritage Project will create a rich database of products and experiences on the Magical Kenya Website. The information will be accessible to all tourism enterprises in Kenya and abroad who are free to use it to enrich their websites and service offerings. This will greatly expand the domestic, regional and international markets.

At the National Museums of Kenya,
Dr Fredrick Manthi, the Director, Museums, Sites & Monuments is mobilizing his team and the 24 Museums to supply all the necessary information for the project.
At the Tourism Regulatory Authority, the Director General, Mr. Norbert Talam is facilitating all the necessary regulatory requirements.

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