Medium Term Plans 2020 – 2025 (PDF)
| S/No. | Activity | Timeline |
| Objective 1: Research and Development | ||
| COVID 19 and Tourism Research | ||
| Impact of COVID – 19 on the Tourism Sector, Measures taken and Recovery Strategies report – MOTW | Completed June 2020 | |
| Domestic Tourism Recovery Strategy Report – MOTW | Completed June 2020 | |
| Product Improvement and Diversification Recovery Strategy Report – MOTW | Completed June 2020 | |
| Digitizing Tourism in Kenya Recovery Strategy Report – MOTW | Completed June 2020 | |
| Impact of Hotels Sector Expenditure on the Economy in Kenya – KAHC | Completed August 2020 | |
| Tourism Product Inventory – KTB | December 2021 | |
| Travel Readiness for Kenya – KATA | Completed December 2020 | |
| Recommendations on Expanding Domestic Tourism in Kenya – MOTW | March 2021 | |
| Countries Benchmark on handling of COVID -19 – KTF | Completed December 2020 | |
| Impact of COVID – 19 on the Tourism Sector, Measures taken and Recovery Strategies in Eastern Africa | Proposal complete | |
| Climate Change and Tourism | July 2021 | |
| Crisis mapping | June 2021 | |
| Impact of the Crisis (economic, Visitors’ perceptions and job losses) | June 2021 | |
| Financial risk analysis | June 2021 | |
| Baseline study on resilience | June 2021 | |
| Vulnerability Assessment of tourism sector to crises | June 2021 | |
| COVID – 19 Crisis management best practices | June 2021 | |
| Packaging products for domestic, regional and international source markets | June 2021 | |
| Visitor experience surveys on Safety and Security | April 2021 | |
| Tour Operators Economic Worth – KATO | April 2021 | |
| Upscaling Tourism Competitiveness in Kenya – CS | April 2021 | |
| Tourism Trends Post Covid-19 – KTB | April 2021 | |
| Creation of a Brand Index Tracker – KTB | April 2021 | |
| Kenya/Tanzania business relations – KATA/ EATGDA/ High Commission of Tanzania | April 2021 | |
| Listing of all crises in Tourism in Kenya | April 2021 | |
| Record of COVID -19 crisis impact and response | April 2021 | |
| Evaluation of Potential Single Points of Failure (SPOF) in Crisis management approaches in Eastern Africa | March 2021 | |
| Benchmark study on how others have handled past crises | March 2021 | |
| Tourism Resilience and Crisis Institutional, Regulative and Legislative framework review | April 2021 | |
| Conflicts Management and Resolution in the Mara Basin | April 2021 | |
| Tourism Branding Management pre-2022 elections | April 2021 | |
| Gendered Impact of COVID-19 Policies and Directives on Women in the Hospitality, Tourism and Travel industry | 2020 – 2025 | |
| Objective 2: Policy Formulation and Advocacy for Tourism Resilience | ||
| Policy briefs on COVID – 19 and Tourism | ||
| Impact of COVID – 19 on the Tourism Sector, Measures taken and Recovery Strategies Policy Brief – MOTW | Completed June 2020 | |
| Domestic Tourism Recovery Strategy Policy Brief – MOTW | Completed June 2020 | |
| Product Improvement and Diversification Recovery Strategy Policy Brief – MOTW | Completed June 2020 | |
| Digitizing Tourism in Kenya Recovery Strategy Policy Brief – MOTW | Completed June 2020 | |
| Impact of Hotels Sector Expenditure on the Economy in Kenya Policy brief – KAHC | March 2021 | |
| Objective 3: Communication and dissemination of Information | ||
| Website development and updates | Continuous | |
| Social Media development and Management | Continuous | |
| Weekly engagement of the mainstream media | April 2021 | |
| Coverage of domestic Tourism on Mainstream media | April 2021 | |
| Creation and Management of a Tourism Resilience and Crisis Information Hub (Consolidation of hard and soft copy information) | April 2021 | |
| Creation of a Documentary about the GTRCMC-EA | On – going | |
| Objective 4: Resilience and Crisis Project Design and Management | ||
| Secondment and Recruitment of Staff & Research Team | March 2021 | |
| Creation of the GTRCMC-EA Workplan | March 2021 | |
| Tourism Products Inventory – Phase 1 complete | March 2021 | |
| Development of the Centre Strategic Plan Retreat to prepare the Centre Strategic Plan | March 2021 | |
| Development of the Centre Master Plan Retreat to prepare the Centre Master Plan | August 2021 | |
| Appointment of the BOG & KU Board | March 2021 | |
| Appointment of the GTRCMC – EA Advisory Council | March 2021 | |
| Work with organized groups to promote domestic tourism | March 2021 | |
| Develop Proposals on Tourism Resilience and Crisis Management | March 2021 | |
| Plans and procedures to prepare | ||
| Risk and Crisis Strategy | May 2021 | |
| Crisis Management Tree | May 2021 | |
| Emergency Management Plan and Procedure | May 2021 | |
| Crisis Communications Plan | May 2021 | |
| Security Plan and Procedure | May 2021 | |
| Crisis Management Plan | May 2021 | |
| Resilience Toolkits | May 2021 | |
| Training Modules on Tourism Resilience | May 2021 | |
| Link with the Tourism Crisis Operations Centre | May 2021 | |
| Formation of teams | ||
| Emergency Response Teams | May 2021 | |
| Crisis recovery task force | May 2021 | |
| Fundraising | ||
| Erasmus+ (EU) Workshops in Spain: 14th to 24th May 2021 – 4 Staff Workshops in Greece: 8th to 15th June 2021 – 5 staff Research on Tourism Crisis Management – 8 Students to Spain and 8 students to Greece | 2021 | |
| Contact UNECA, UNEP, UNDP, AU, EAC etc | 2021 | |
| Provision of Incentive travel for Frontline Workers | July 2021 | |
| Heros Gift for biggest international source markets | July 2021 | |
| Creation of an Interactive Integrated Information System | Dec 2021 | |
| Objective 5: Training and Capacity Building on Risk and Crisis Management | ||
| A workshop on Designing Appealing reports held on 10th Nov 2020 at Kenyatta University | Done | |
| Application of GIS in Tourism Workshop held on 17th Nov 2020 at Kenyatta | Done | |
| Kenyatta University GIS Day held on 18th Nov 2020 at Kenyatta University | Done | |
| IFITT workshop – Capacity Building Workshop on Building a Resilient Destination through ICTs post-COVID – 27th November 2020 – USIU – Africa | Done | |
| Media Engagement Workshop scheduled on 1st Dec 2020 at Kenyatta University | Done | |
| A Workshop on Report writing Skills scheduled on 8th Dec 2020 at Kenyatta University | Done | |
| Scanning the Horizon: Brainstorming session on 15th Dec 2020 at Kenyatta University | Done | |
| Training of Journalists on Reporting Scientific Research scheduled on 16-18 December 2020 | Done | |
| Training on the creation of the Tourism Crisis Information Hub Thursday 25th February 2021 | Done | |
| Breakfast Meeting Role of COVID-19 Vaccines in Encouraging Travel with KATA. Hybrid event, based at Serena Hotel. | April 2021 | |
| Virtual Meeting Destination Realities during COVID-19 Vaccines Era with GTRCMC-Jamaica. Virtual Event. | April 2021 | |
| Creation of Awareness about the Centre to potential partners eg: Higher Education Institutions offering relevant trainingPrivate Sector AssociationsPublic Sector CountiesNGO and other interested partiesEastern Africa Organizations and InstitutionsInternational Organizations | April 2021 | |
| Workshop with Institution of Higher Learning to agree on their Engagement Level | April 2021 | |
| E-Workshop with Eastern Africa Centre Representative Universities | April 2021 | |
| E-Workshop with Eastern Africa Stakeholders and Financial Partners | April 2021 | |
| Workshop on the Journalist Training on ‘Responsible Reporting in Protection of Tourism Image’ | May 2021 | |
| Training of KWS Park Team on Branding of individual tourism products and communicating the Brand | June 2021 | |
| Training of Ambassadors on Kenya Tourism | June 2021 | |
| Induction of new Ambassadors | Continuous | |
| Training of CECs and Directors of Tourism on Tourism Competency | June 2021 | |
| Symposium Second East Africa Tourism Symposium: ‘Addressing New Challenges by Embracing New Opportunities’. Face-to-face event at Kenyatta University. Tourism and Culture Symposium with Churchill Institution, Uganda | 23rd and 24th July 2021 – KU | |
| Conference Tours/Safari Guiding in East Africa Community in the 21st Century with East Africa Tour Guides and Drivers Association. Face-to-face event at Oltukai Lodge, Amboseli National Park. | 4th to 7th October 2021 | |
| Training of Tourism Attaches on Tourism in Kenya | July 2021 | |
| Roll out of the 6-month Leadership training Course for Tourism | July 2021 | |
| Objective 6: Monitoring and evaluation of risk and crisis management programmes | ||
| Monitoring and Evaluation Framework Theory of Change.Logical Framework (Log-frame)Monitoring and Evaluation Plan.Statistics – Open Datasets.System Data.Surveys.Interviews and Focus Groups.Sample Size. | Continuous |