30 January 2025
🚀 Enhancing Tourism through ICT & Geospatial Innovation! 🌍 📊
On 28th January 2025, the Director and Researchers from GTRCMC-EA hosted fourteen Directors, Economists, Planners, ICT experts, and officers from the State Department of Tourism, Ministry of Tourism & Wildlife for a consultative meeting on leveraging ICT in tourism management & marketing. The discussion focused on the use of ArcGIS in collecting, managing, and sharing geospatial data. ArcGIS is a powerful tool that enhances tourism product mapping, destination marketing, and decision-making through advanced spatial analytics. 🏛 Kenyatta University is among the few institutions in Africa utilizing this cutting-edge technology. Since 2020, in collaboration with the Ministry, GTRCMC-EA has successfully used ArcGIS to package thousands of tourism products & experiences across the country. 🚨 Additionally, GTRCMC-EA is developing a Virtual Crisis Preparedness, Management & Recovery Centre using ArcGIS to strengthen tourism resilience by enabling real-time crisis monitoring, risk assessment, and rapid response planning. 🌍 📍 This partnership marks a significant step toward data-driven tourism growth, crisis preparedness & sustainability! #TourismInnovation #GISforTourism #KenyaTourism #SmartTourism #GTRCMCEA #TourismResilience
