The Chairperson, Global Tourism Resilience and Crisis Management Centre Eastern Africa, Kenyatta University, who is also the Cabinet Secretary, Ministry of Tourism, Wildlife and Heritage, Hon. Peninah Malonza, has invited Kenyans to enjoy the various memorable sites in Embu County, during the UNWTO World Tourism Day celebrations, on 27th September 2023 , in Embu University. She appreciated the role played by the GTRCMC-EA in bringing out the best of Counties through research, for possible investment.